Two years ago I was traveling through the Southwest, visiting our National Parks. The Grand Canyon. Horseshoe Bend. Zion. Bryce. I was cruising through Mother Nature’s playground surrounded by beauty -- in a car. I needed to experience it on my bike. But my bike was parked in my garage 1600 miles away. This happened again when I was trying to plan a trip to Motos in Moab; I didn't have nine days off work to ride my bike there and didn't want to attend on four wheels. And then in Italy, Vespas were abundant, but Moto Guzzis were not. The shame.
There were two problems to solve: the need to have a bike to ride and the waste of a bike sitting in my garage unused while I'm busy or away.
Working on a folding table in my kids' playroom (nobody said that starting a company was all about fancy parties and cool offices), I started crafting a plan. I was determined.
The vision was clear -- Ride the World. I needed motorcycles everywhere. Pasadena. St. George. Monterrey. Tail of the Dragon. Miami. Pisa. Singapore. The Stelvio Pass. Wherever riders want to ride (again, everywhere).
Over the next few months, I spoke to more than 100 people about the idea. Entrepreneurs. Adventurers. Mentors. Artists. Builders. And of course, riders. Lots of people were excited to make money off of their bike when they weren't using it. Others weren't sure if they'd rent their bike out but were thrilled to have the option of riding while traveling or even trying new bikes in their own hometown. Still people wanted to both rent bikes and list theirs.
I knew we had something.
Then the name: Twisted Road. It’s leaning into a turn. Making your own path. Exploring. The journey. And the ride. It's about not knowing what's around the bend but being able to enjoy the moment of wheel on earth.
But it’s mostly about the ride.